Many springs ago, we noticed something peculiar. The magnolia petals scattered on the footpath were showing up distinctive marks.
The weight of people walking atop the freshly fallen petals - and the shoes on their feet - caused a reaction best described as bruising. During the London spring of 2017, we gathered a collection of the most iconic shoes we could find. Then we stood all over a bunch of petals. Here they are in all their beautiful bruised glory.
Designboom wrote about it here and Business Insider wrote about it here.
The first piece of art we've created together. An edition of 100 available from The Archivist's Gallery (London) and Subversion Gallery (Glasgow).
How do you make a piñata better? Make one you really really want to smash. Myself and kick arse designer, Shakira Twigden, found the biggest jerks we knew – and made them in to piñatas.
Who run the world? Collaborative filtering recommender algorithms. Also known as ‘Customers who bought this item also bought…’ suggestions. They’ve become ubiquitous in the online world, determining what we look at, buy and like.
Perhaps you’re worried that as your life moves online and Alexa moves into your living room, your decisions are essentially being made for you. Perhaps you’re worried you live in a bubble. Perhaps you’ve never thought about it.
Hopefully, you are now. Which was the point of putting these giant signs up in locations around New Zealand.
This project is a combination of my two childhood obsessions: Star Wars and flag design.
As a child the two most important posters on my wall were my Flags of the World poster and my map of the Star Wars Galaxy.
15 years on, now as an art director, I begun the process of putting those two worlds together. I started designing a flag for every planet in the Star Wars universe. This not only included those featured in the films, but comic books, animated series and video games. As of writing this, I have completed 103 flag designs - those who know Star Wars well, will know I have a good few more planets to finish.
The designs are in keeping with a lot of the basic rules of flag design, otherwise known as vexillology. The use of flag traditions such as the canton, chevron and the 2:3 ratio have been utilised by myself to keep a level of uniformness. Using these traditions I created the designs by closely looking at the historical, economic, physical, political and societal attributes of the planets. From there I took creative liberty to make them as striking and plausible as possible. While I don't pretend to be an expert on either flag design or the Star Wars universe these are my loving interpretations. The information on each flag I got from the humorously named and beautifully thorough website, wookiepedia.com.
Rice pudding with fish soup. Broccoli smoothie with goat curry. Scrambled eggs with cat food. These are the sorts of combinations dishwashers deal with every single day.
When you think about it, it’s gross. So we made an ad that makes you think about it. That same ad then introduces Finish Dishwasher Cleaner.
Creativity Online wrote about it here.
With the creative direction of Carlos & Laura, we produced a big, shiny ad. Along with some beautiful OOH.
It’s easy to visit a foreign city. There you’ll be greeted by McDonald’s. Starbucks and cliché souvenir shops. These things don’t make a city special. It’s the things you find in a gutter, down an alleyway or happen across that make a city unique.
‘Mystery Lucky City Box’ curates these curiosities and provides the cultural relevance. It pulls the shiny exterior of a city off and offers a raw, authentic look at what’s underneath. MLCB puts the feel, taste and smell of a city you’re not familiar with in your hands.
Over a pint, Iain Tait mentioned a box of foreign objects his friend sent him. We took the idea and ran with it. Our London box was sent to W+K offices around the world and a limited number went on sale - and sold out - at tokyobike.
To read the booklet, click here. Simon Elvins was the designer.
Carlton Terrace Crew is a mild flavoured gang association started by myself and six friends in early 2005. While not quite reaching 'notorious' the gang did have a presence on the corner of Carlton Terrace and Arundel Crescent, New Plymouth, New Zealand.
Light criminal activities that have been linked to Willem Ockhuysen, Rory Kelly, Bryce Roger Fawcett, Nick King, Nick Collins, Robbie Erkes, Sam Murphy and myself, include fire graffiti and re-arranging road cones.
All of this information, including classic gang insignia, was used to inform the final execution.
The patch was my own concept and design. The final piece was produced by a reputable patch embroidery company and photographed by myself.
When you lose your dog every second counts. So what if there was a way to activate an army of scouts in the exact area your dog was last seen, with the push of a button?
Well, that’s PEDIGREE Found. Register your dog for piece of mind, and if they go missing just press the LOST button. This creates lost dog alert mobile ads in the area your dog was last seen instantly, geo-targeted to a pinpoint radius of 2.5 kilometers and personalised with your dogs information.
This, along with notifications to all Found app users nearby, gives our network of eyes all the details they need to bring your dog home safely, and quickly.
To create Found, Pedigree and Google collaborated on a revolutionary new system to push out dynamic, location specific display media in a matter of seconds – down from up to 30 minutes. So now, thanks to Found, your dog won’t stay lost for long.
Before this idea, there was Share for Dogs. A proactive idea that pushed the boundaries of what YouTube was comfortable with at the time. This ultimately forged a relationship with Google and Colenso BBDO, which led to them approaching us with their new banner technology before anyone else, 12 months later.
‘Slacktivism’ is posing a real problem for charities. Many believe that simply by liking a post, they’re effecting change for good. With Share for Dogs, we turned this problem into our solution. We created a new mechanic we’re calling “Sharity” – by simply enjoying and sharing a video, you’re actually raising money for charity. When a video is ‘monetized’, YouTube share 55% of advertising revenue with the owner of the video – in this case, the PEDIGREE® Adoption Drive. The more views, the more money we raise. We created the cutest puppy video in history that explains this mechanic. The people get cute puppies; the puppies raise money for their fellow dogs. Everyone wins.
It doesn't matter how much we plan, the one thing we can count on is that unexpected things will happen.
And it's because unexpected happens, that Nimble offer smart little loans.
This brief came from our Australian office and was put out to our entire creative department. Myself and creative partner Ben Polkinghorne, came up with the idea, line and first spot. The other two are included solely for your entertainment.
These days teenagers are inspired by musicians, movie stars and entrepreneurs, rather than books. But what shapes the people who shape the world? Turns out it’s books. So to remind teenagers of the power of the written word, we simply showed them what shapes the people who shape the world.
A proactive idea myself and creative partner Ben Polkinghorne, created, sold and executed. We’re now working with schools to create factual, custom cards for the inside cover of books on their curriculum.
Stolen Rum was looking to send its new rum, Coffee and Cigarettes, to influencers throughout New Zealand, Australia and the United States. Ben and I came up with the concept. Kelvin Soh of ddmmyy designed the exterior.
It was shared on Instagram.