These days teenagers are inspired by musicians, movie stars and entrepreneurs, rather than books. But what shapes the people who shape the world? Turns out it’s books. So to remind teenagers of the power of the written word, we simply showed them what shapes the people who shape the world.
A proactive idea myself and creative partner Ben Polkinghorne, created, sold and executed. We’re now working with schools to create factual, custom cards for the inside cover of books on their curriculum.