At the end of 2014, BBDO agencies around the world were asked to throw in ideas for the global repositioning of Pedigree.
Long story short, myself and my creative partner Ben Polkinghorne, cracked ‘Feed the Good’ and a TVC script.
That saw us flying to L.A. in April for a shoot with Lance Acord, alongside BBDO New York.
A write up of the work can be found here.
And below is a kind set of words written by Greg Ketchum. (Executive Vice President, Executive Creative Director at BBDO New York).
"Ben and Scott are two of the most impressive eaters I have ever worked with. Their formidable appetites are matched only by their prodigious talents, which I was fortunate enough to experience working with them on the global positioning and campaign launch for Pedigree. I look forward to working – and eating – with them again in the future."